Three decades of Food Milestones 1990 – 2020
Food timelines are invaluable for taking a brief look at what has happened and how it has influenced our eating behaviors.
1990 Food labels mean something: the Nutrition Labeling and Education Act passes, requiring standardized nutrition labels on most food packages. The food industry is not happy; they particularly protest adding “Added Sugars” and win their case this time.
1992 King Arthur introduces white whole wheat flour, enabling bakers to make their whole grain baking healthier. The United States Department of Agriculture releases the Food Guide Pyramid, visually confirming nationwide carbohydrate domination with 6-11 servings of carbohydrates a day. Carbs are not separated into refined vs. complex.
Snackwells low fat cookies are introduced and fly off shelves. Later, the “Snackwells affect becomes shorthand for all that is wrong with the low fat, high carb diet fad. People mistakenly assume you can eat all the refined carbs you want.
1993 Chipotle Mexican Grill is founded in Denver, marking the beginning of the “fast casual restaurant” category. The TV Food Network (now the Food Network) premieres, elevating chefs like Bobby Flay to celeb status.
1994 the Food and Drug administration approves the first genetically modified food, the long shelf -lived Flavr Savr tomato, followed a year later by GMO canola, corn, soy beans and squash, marking the anti GMO movement. It was met with considerable safety concerns., especially in European countries.
1996 The FDA approves Olestra, a fat – free fat substitute with the unfortunate side effect of inducing “anal leakage”. Lays Wow potato chips made with olestra even sport a warning label. After its demise in food processing, olestra found new life as an industrial lubricant.
1998 Sucralose, made from sugar but is noncaloric, is introduced but the obesity rate is not impressed by its contribution to sugar-free foods.
2002 low carb guru Robert Atkins, MD, releases Doctor Atkins New Diet Revolution,” establishing further the popularity of the low carb diet he promoted 30 years with his first book. This “diet” began to slowly replace the ill-advised low fat diet for “hardcore” dieters.
In other news, organic labels finally have more attention. The USDA national organic programs, Certified Organic Labeling, rules, some 12 years in the making, go into effect.
2004 Facebook arrives and enabling you to share what you had for breakfast with 1000 of your closest friends. Photos of foods (homeccoked, however, appear in many posts.
2006 in April, Michael Pollan releases the Omnivore’s Dilemma, making terms like food system, high fructose corn syrup and Concentrated Animal Feeding Operation (CAFO) household words.
2007 The Human Microbiome Project (HMP) was a United States National Institutes of Health (NIH) research initiative to improve understanding of the microbial flora involved in human health and disease. Prebiotic and probiotics became familiar terms and the yogurt industry blossomed. Source: Wikipedia
2008 Chobani launches and the cult of Greek yogurt begins. Now we no longer have to strain regular yogurt through a coffee filter to make it.
2009 The White House kitchen garden is planted in March and an interest in vegetables and sustainable eating skyrockets. Gluten free foods become a thing with $1.56 billion dollars in US sales, and projections of continuing breakneck growth.
2010 Welcome, instant pot! Now we can cook slow, fast or steam vegetables, make rice, etc, etc.
2011 in June, the USDA replaces the Pyramid guide with My Plate, where vegetables and fruits fill half the dish and nudge grains to a smaller portion. First lady Michelle Obama announces it. Instagram arrives.
2013 Blue apron and other meal kit delivery services kickoff, making home cooking as easy as opening a box.
Jay-Z announces he’s doing a 22 day vegan challenge. Veganism officially becomes cool.
2016 Restaurant delivery services go mainstream: 50% of Americans report using apps like Grubhub and DoorDash to purchase meals from casual dining outlets, with 26% ordering at least once weekly.
2017 The Regenerative Organic Alliance releases its Regenerative Organ Certification Program, which incorporates soil health, animal welfare, and social justice in its eligibility criteria.
2018 Plant based milk sales have exploded, growing 61% in the last five years. The dairy industry is disturbed.
2019 the eat Lancet Commission releases its food in the Anthropocene report in January, linking our red meat and sugar heavy diets to climate change, and recommending we slash our consumption and eat more plant- based foods.
And now , Googling “nutrition” today gets over 1 billion hits but alas, 72% of Americans are overweight or obese based on Body Mass Indexes. Obesity becomes a risk factor for infectious disease, primarily COVID-19.
2020 Covid – 19 sweeps the world. Many Americans line up for miles at food distribution sites. Restaurants offer take out and deliveries, and small businesses teeter. Yet perseverance is everywhere, chefs, nonprofits, entire communities find ways to offer hope, and nourishing food. Restaurants rebound and talk dominates with who should wear masks; should schools open; are vaccines effective, should vaccinated people only have privileges?
This takes us to the present – 2021. The food culture will probably be changed forever.