Tag: America

Life Was Good? The American Plate 1950 – 1959

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Author: Sally J. Feltner, M.S.,PhD

An Attack on Gastronomy

The 1950’s brought a renewed hope for the country after two decades of Depression and War. However, food historians deplore the state of the cuisine during this period – it mainly consisted of processed foods which many blame for this anti-gastronomic desert. In addition, the rise of the fast food industry, i.e. hamburger chains that sprouted up along side the newly build national highway system did not offer any better fare. Freeing Mom from the kitchen seemed to be the dominant theme as appliances and prepared foods became the ‘norm”.

TV Dinners

After WWII, America’s economy boomed, women entered the workforce as never before and food got a little strange. Housewives spent less time in the kitchen, so food companies came to the rescue with a buffet of processed foods. Foods were purchased in a can, package or pouch. Soups were available as liquids or in dry form. Tang landed on supermarket shelves and frozen dinners laid on trays in front of TV sets. TV dinners were introduced in 1953 by Swanson and with a flick of a wrist you could turn back the foil to display turkey in gravy, dressing, sweet potatoes and peas ready in about 30 minutes – all with no dishes to wash.

tv_dinner01

Better Living Through Chemistry

“Better Living through Chemistry” was the slogan of the times along with “I like Ike” referring to the popular Dwight D. Eisenhower, the 5-star general from WWII winning the U.S presidency from 1953 to 1961.
This change in processing came from the demand of the Army during WWII to provide needed ready-to-eat meals. The food industry responded by ramping up new technologies in canning and freeze-drying to feed the troops. The marketing of these foods presented a challenge, however. At first, many of them were less than palatable, so food companies hired home economists to develop fancy recipes and flooded magazines, newspapers and TV with ads to broadcast their virtues. Actually the first cake mix was available in 1931, but was met with disdain due to the use of dehydrated eggs, e.g. Women later would respond more favorably if they could crack their own eggs into the batter so they would feel like they were doing something positive in the kitchen.

June Cleaver

People rushed to buy appliances, houses, cars, dishwashers, washing machines, dryers and backyard barbecue grills and new home freezers.  They also bought television sets in record numbers and watched shows that represented their new idealized lives like Ozzie and Harriet and Leave It to Beaver. Beaver’s mother, June Cleaver was depicted as a housewife freed from household chores and often was serene and perfectly dressed with pearls and high heels pushing a vacuum cleaner and putting meals on the family table, all before solving the family problems.

Fast Food Nation

The birth rate soared and created what is known as the Baby Boomer Generation. Fifty million babies were born from 1945 to 1960. Food marketing shifted to kids with Tony the Tiger and fish sticks leading the campaign. Fast food had its beginnings strengthened in 1955 when Ray Kroc bought a hamburger stand from the McDonald’s brothers in San Bernadino, California. Disneyland opened in 1955 and was so popular they ran out of food on the first day.

mcdonalds-burger1

The Seven Countries Study

In 1958, the American scientist, Ancel Keys started a study called the Seven Countries Study, which attempted to establish the association between diet and cardiovascular disease in different countries. The study results indicated that in the countries where fat consumption was the highest also had the most heart disease. This suggested the idea that dietary fat caused heart disease. He initially studied 22 countries, but reported on only seven: Finland, Greece, Italy, Japan, The Netherlands, United States, and Yugoslavia.

The problem was that he left out:

  • Countries where people eat a lot of fat but have little heart disease, such as Holland and Norway and France.
  • Countries where fat consumption is low but the rate of heart disease is high, such as Chile.

Basically, he only used data from the countries that supported his theory.
This flawed observational study gained massive media attention and had a major influence on the dietary guidelines of the next few decades, i.e. cut the fat out of our diets.

 

sevencountries

The First Artificial Sweetener

In the diet world, Saccharin was manufactured in granules and became a popular sugar substitute for dieters. It was first produced in 1878 by a chemist at Johns Hopkins University, but became popular after sugar shortages in WWI and WWII. In the United States, saccharin is often found in restaurants in pink packets as “Sweet’n Low”. It was banned later but it remains on the market today. The basis for the proposed ban was a study that documented an increase in cancer in rats being fed saccharin. The “Delaney clause” of the Food Additive Amendments to the Federal Food, Drug, and Cosmetic Act states that no substance can be deemed safe if it causes cancer in humans or animals. In suspending the proposed saccharin ban, Congress ordered that products containing the popular sweetener must carry a warning about its potential to cause cancer. The FDA formally lifted its proposal to ban the sweetener in 1991 based on new studies, and the requirement for a label warning was eliminated by the Saccharin Notice Repeal Act in 1996.

TIMELINE: 

1951 I Love Lucy debuts on CBS.

1952 The Lipton food company rolls out its dehydrated onion soup that will earn it fame as a base for onion soup mix: 2 envelopes of mix plus 1 cup of sour cream. Lipton eventually prints the recipe, “California Dip” on the package.

1953 Eggo Frozen Waffles are introduced.

1954 Employee Gerry Thomas from the C.A. Swanson Co,  has an idea (although fellow workers nearly laughed him out of the Omaha  plant): package the left-over turkey, along with some dressing, gravy, cornbread, peas and sweet potatoes into a partitioned metal tray, sell it frozen, and consumers could heat it up for dinner. His name for the leftover meal: TV Dinner.

1954 The first Burger King  opens in Miami. A burger is 18 cents, as is a milkshake. The Whopper is introduced in 1957 and sells for 37 cents.

1955 Milkshake-machine salesman, Roy Kroc tries to persuade Dick and Mac McDonald (owner of the original McDonalds in California) to franchise their concept.  They aren’t interested but  tell Kroc to go ahead and try his hand. Kroc opens his first restaurant in Des Plains, ILL., and eventually buys out the McDonalds.

1956 Jif Peanut Butter is introduced.

1956 More than 80 percent of U.S. households have refrigerators. By contrast, only 8 percent of British households have refrigerators.

1957 Better Homes and Gardens prints its first microwave-cooking article.

1957 Margarine sales take the lead over butter.

1958 Eighteen- year-old Frank Carney sees a story in the Saturday Evening Post about the pizza fad among teenagers and college students. With $600 borrowed from his mother, he and his fellow Wichita State classmate, opens the first Pizza Hut in Wichita, KS.

 

Eat Like the French?

Eat Like the French?

To safeguard one’s health at the cost of too strict a diet is a tiresome illness indeed.

Francois Duc de La Rochefoucauld (1613-1680)

French writer and moralist

To say the French know their food is an understatement. Even their children are aware of the gourmand cuisine – they have two-hour multi course lunches in schools and the presentation and preparation of the food becomes a normal part of their education.

A lot of attention was paid to the French way of eating due to what became known as the “French Paradox”.  Consider these facts:

The French diet is high in saturated fat compared to the American diet. The good cholesterol (HDL) and high blood pressure rates are about the same as they are in North America; however, the total serum cholesterol levels are higher in the French population. Their smoking rates are relatively high which is a risk factor for heart disease.

So, all things considered, the French should have a lot more heart attacks than the U.S. population with our obsession with cholesterol and smoking cessation efforts. But quite the opposite is true. Compared with North Americans, the French are far less likely to die of heart disease with reports of death rates that are among the lowest in the world – second only to Japan. Also their rates of colon and prostate cancers are roughly 30 and 60 percent lower, respectively, than those in the U.S.  That’s the paradox!!

Another part of the puzzle is that the French are leaner.  In 2010, their obesity rate was 17% whereas in America in 2015 it is close to 39.8% and counting. The French are reported to live longer on average – French men by about a year and French women by two and one-half years. Is it genetics? Probably not much  – when the French move to Montreal and begin to consume a more Western diet, they get “fatter” and their heart disease rates begin to resemble that of North America.

The Traditional French Diet At A Glance: Surprisingly Simple in Form with no tricks or gimmicks

  • Moderate drinking – one to two drink a day defined.
  • Lots of fruits and vegetables (35 to 38 percent of total calories) or on average four or more servings of vegetables a day.
  • No snacking or dieting – this is astounding! Compare to the typical American with our vast snack aisles in the supermarket and our obsession with diets (fad and otherwise).

Source:  30 Secrets of the World’s Healthiest Cuisines, Steven Jonas, MD and Sandra Gordon

How do they stay so slender?

Their food is nutrient dense. They emphasize quality over quantity.

Eating is mindful at each meal. They pay close attention to the type of foods they eat.

They don’t eat in a hurry or when stressed or in front of the TV.

They see food as a ritual with accompanying wine, family or friends, laughter and reverence of the food quality.

 They enjoy market trips and understand where their food comes from. They favor seasonal, local foods.

“Sinfully delicious” is a ridiculous oxymoron in French culture. They eat without guilt.

They adhere to traditional dietary guidelines and eat a wide variety of foods. The children eat what is given them. Most French parents would never give their children the option of a hot dog instead of eating “grownup foods.”

The French don’t count pounds or calories or step on the scale each morning. Instead they are mindful of how their clothes fit – using the “zipper syndrome” or a tape measure. When clothes feel tight – they will simply cut back on high caloric dense foods or have a lighter dinner.

They are aware that yo-yo and crash dieting ruins their metabolism since the body senses a period of starvation and then burns calories more slowly to conserve energy.

They don’t eat “fake” foods – they stick to butter instead of using canola oil sprays, e.g.

They appreciate the art of cooking (remember Julia Child?)

We think we know a lot about nutrition science, but we may sadly be kidding ourselves. We can learn a lot from other cultures and their traditional ways as exemplified by the French experience and the following known the Roseto Effect.

“A remarkable discovery by physician Stewart Wolf found a strikingly low incidence of heart disease and deaths from heart attacks, spanning three generations, in a small Italian immigrant community in Roseto, Pennsylvania and was reported in the early 1990s.

It was a astonishing discovery that it wasn’t their diet that was protecting their heart health. To the contrary, Rosetons embraced westernized foods and cooking, at the expense of their Italian-Mediterranean culinary roots. For example, they:

  • Shunned olive oil, and used lard instead, as the main fat for cooking.
  • Dipped their bread in a lard-based gravy, rather than olive oil.
  • Ate an Italian ham, including its one-inch rim of fat.
  • The average Roseton diet was high in fat, containing 41% of calories from fat.

The distinguishing protector of their heart health and longevity was found to be social cohesion and social support.

—once again as with the French, effect of positive emotional experiences can have a greater impact on health than which foods people actually eat.”

Source: Evelyn Tribole, M.S., R.D. and Elyse Resch, M.S., R.D., F.A.D.A., C.E.D.R.D. Intuitive Eating: A Revolutionary Program That Works. Page 201.

My opinion: We find this same phenomenon in the study of the Blue Zones cultures where lifestyle patterns appear to affect the longevity and health of these populations. We need to rethink how we diet and learn to maintain our weight losses.  From my experiences, it may be prudent to begin to seriously investigate the role that mindfulness and intuitive eating has on our food intake and body weight maintenance.