The 1950’s saw an explosion of processed foods, many of which are still very much embraced by the buying public today. Boxed cake mixes have been around since the 1930’s but fell out of favor in the 50’s, until manufacturers began to make ready-made frosting and packaged decorations. Kraft Foods introduced the ubiquitous individual slices of mild, long lasting processed yellow American cheese, which is still the classic cheese of choice of cheesburgers and grilled cheese sandwiches.
Diet soda, originally developed for and marketed to diabetics, was repurposed as “diet” soda, and it became increasingly popular with health and weight-conscious consumers, particulaly women
And in 1958, marketing instant ramen noodles became popular in Japan and U.S. college dorm rooms. In 2019, the U.S. consumed 4.6 billion servings of instant noodles.
FOOD AND CULTURE Ethic influences on the North American Diet
As cultures tend to mingle and assimilate throughout the world they blend with the so called American diet (cheeseburgers) and bring with them their ethnic uniqueness, for example, about 25% of all restaurants in the U.S. have an ethnic theme. To study these influences, we need to be aware of the nature of their traditional diets as well as how they have changed within the cultures due to migration to the new way of eating,
Native American Influences
“Studies have shown that the diseases that affected these societies differed significantly from the diseases in North American societies today. For example, Alaskan natives who sill eat the traditional diet have cardiovascular disease rates lower than those in the general North American population. Younger generations of Alaskan natives, however, who usually do not eat the traditional diet have developed cardiovascular diseases at rates similar to North American in general. This diet is often also called the “Western Diet”. It is also true of the Pima Indian tribe in Arizona compared to their counterparts in living in Mexico.” You can search Pima Indians on this blog from Food, Facts, and Fads.
Hispanic Influences
“Mexican cuisine today shows regional variety. In Southern Mexico, savory sauces and stews and corn tortillas reflect the native heritage. Yucatan cuisine follows Mayan tradition, with fresh produce adding color, flavor and nutrition to authentic Mexican dining. Traditional Mexican is healthful in that is high in complex carbs, beans, fruits and vegetables, particularly rich in vitamins A and C.”
Today true Mexican cooking bears little resemblance to the dishes usually found in “Mexican restaurants in North America. Usually it is based primarily on rice and beans. Restaurant Mexican foods tend to use large portions of meat as well as added portions of high-fat sour cream, guacamole, and Cheese to many dishes.”
Northern European Influences
Immigrants from Western Europe are responsible for the “meat-and-potates traditional manner of home cooking. This group contained large groups from The English, French, and Germans. A sizable portion of meat arranged with vegetables and potatoes that could be a dinner plate of boiled, mashed vegetables, sauerkraut, boiled or mashed still is the favorite of many Northern European dinners.
The traditional pattern provides abundant protein, starch, and dairy nutrients. However, the protein contains insufficient amounts of whole grains, vegetables and fruits or whole grains. Many people from these cultures eat less than healthy dishes combined with high-fat versions that contribute to the high rates of heart disease and obesity and cancers.
African Influences
The “soul food” of African Americans is the basis of the regional cuisines of the southern U.S. African American women. The combination of these foodways with Native America, Spanish and French traditions produced Cajun and Creole cuisines enjoyed today in Louisiana and through out the nation. Pork and corn products were the basis of soul food. Today we all enjoy it as barbecued meat since many enjoy the foods brought from Africa as well as yams, African sweet potatoes, okra, and peanuts. Corn was ground for cornbread, greens like collards, mustard, and turnip and kale. were usually cooked with a small portion of smoked pork as well as black-eyed peas. This diet is obviously high in unhealthy components as well as increased heart disease and cancer rates. For example, the South east states of the typical American or “Western’ diet” is often called “The Stroke Belt? indicating diets high in calories and/or sodium.
Asian Influences More than 200 different vegetables are used in the Chinese cuisine, bok choy and other forms of Chinese cabbage are perhaps the most widely eaten vegetable in the world. Rice is the core of the diet in southern China, home to the Cantonese culture whereas in Northern China wheat is used to make noodles. China is the original home of pasta, bread, and dumplings. Stir fried includes hot pot stews containing many vegetable mixtures and protein sources like legumes, nuts and seeds.
Chinese migration to North America began with the California gold rush in the middle of the 19th century. Chinese workers brought with them food preparation that tend to preserve nutrients, as well as a variety of sauces and seasoning, used today in Chinese cookery. North American restaurant versions of Chinese dishes are generally not authentic. Such food is often prepared with far more fat than true Chinese cooking which tends to use flavorful but fat free sauces and seasonings. The restaurant versions of Chinese dishes also contain much larger portions of protein.
Italian Influences
Pasta is the heart of the Italian diet. Italians eat six times more of it than do North Americans. Although some components of the Italian diet contain substantial amounts of saturated fat, we now know that other components, such as pasta, olive oil, and vegetables can contribute to healthy diets. Italian traditional diets do combine healthy food along with fat in the diets and seem to handle the diet just fine. Italians lean to a diet pattern called the Mediterranean Diet. This is a plan based on food choices like those traditionally found in the simple cuisine of Greece and Southern Italy. It now allows up to 35% of total calories in Northern Italy, the more affluent part of the country, and is the principal producer of meat and dairy products, such as butter and cheese. Rice dishes such as risotto, are popular there. Fish is more important in regions near the sea and lighter foods, such as fresh vegetables are prepared with herbs, garlic and olive oil, are characteristic. The poorer regions south of Rome, as well as the island of Sicily, have a diet rich in grains, vegetables, dried beans and fish, with little meat or oil. Olive oil is the preferred fat.
Note: “It is impossible to define a healthy diet with the space found in this post due to the diversity of many combined cultures and regions. However, it can be simply stated with the seven words from Micheal Pollan, author of “In Defense of Food: An Eater’s Manifesto: Eat Food. Not too Much. Mostly Plants..” I would add Bon Appetit. AMEN!!! (SJF)
Source: Gordon M. Wardlaw. Contemporary Nutrition, Issues and Insights . Fifth Edition
The Mediterranean staple might also reduce your risk of dying from dementia by 28% if you eat just a spoonful every day.
This new finding is according to research presented Monday in Boston at Nutrition 2023, the annual meeting of the American Society for Nutrition.
Whether olive oil is linked with risk of dementia-related death had never been studied until now, according to the authors.
“Our study reinforces dietary guidelines recommending vegetable oils such as olive oil and suggests that these recommendations not only support heart health but potentially brain health, as well,” said Anne-Julie Tessier, a coauthor of the research and postdoctoral fellow at the Harvard T.H. Chan School of Public Health, in a news release. “Opting for olive oil, a natural product, instead of fats such as margarine and commercial mayonnaise is a safe choice and may reduce the risk of fatal dementia.”
Research participants included nearly 60,600 women who had participated in the Nurses’ Health Study from 1990 to 2018, and nearly 32,000 men who had been in the Health Professionals’ Follow-Up Study during the same time period. The former study investigated risk factors for major chronic diseases among women in North America, whereas the latter is looking into the same topics but for men.
The authors of the latest research assessed the diet of the participants — who were age 56 on average at the start of the study — every four years via a questionnaire. The team also reviewed diet quality using the Alternative Healthy Eating Index, which assigns ratings to foods and nutrients predictive of chronic disease. The higher people score on this index, the better.
Over a follow-up period of 28 years, regardless of diet quality, eating more than half a tablespoon of olive oil per day was associated with a 28% lower risk of dying from dementia, compared with participants who never or rarely consumed olive oil.
Additionally, replacing a daily teaspoon of mayonnaise or margarine with the same amount of olive oil was correlated with an 8% to 14% lower risk of dementia-related death, the authors found.
However, this research is early, so some experts uninvolved with it urge caution.
“These findings are simply being reported at a conference and have not undergone peer-review so there has been no examination of the study by independent experts,” said David Curtis, honorary professor at the UCL Genetics Institute at University College London, in a statement. “We do not know whether the results will end up being published in a journal. If the study does eventually result in a published paper, we do not know whether the published results will be the same as those now being presented.”
The 4,749 participants who died from dementia were more likely to have APOE e4 — the strongest known genetic risk factor for Alzheimer’s disease — according to analysis of DNA from participants’ blood or mouth cells. But having the gene doesn’t mean a person will certainly develop the disease, and the authors’ findings were still consistent after taking this factor into account, they said.
Regardless, “it is important to note that this is not causal, as the authors point out, only an association,” said registered dietitian Duane Mellor, a senior teaching fellow at Aston Medical School of Aston University in England. “More research is needed.”
Olive oil and dementia risk
The potential benefits of olive oil for brain health could be due to antioxidant compounds that can cross the blood-brain barrier, directly affecting the brain, Tessier said.
“It is also possible that olive oil has an indirect effect on brain health by benefiting cardiovascular health,” she added.
Though participants’ overall diet quality didn’t make a difference in the findings, those who consume olive oil may have overall healthier lifestyles.
“There are many, many differences between people who consume olive oil and those who do not, and it is never possible to fully account for all possible confounding factors,” Curtis said.
Another important point to keep in mind is that about half of dementia cases are caused by vascular disease, Curtis added.
“Anything which improved cardiovascular health, such as not smoking, would be expected to reduce dementia risk,” he said. “It has been shown that olive oil consumption is associated with better cardiovascular health, so one would expect that it would also be associated with lower dementia risk.”
Olive oil is a staple of the Mediterranean diet, which has been found helpful for health of the brain, heart, bones and more. Besides cooking with olive oil, you can also use it to make salad dressings or vinaigrette, mayonnaise, pesto or bread dip. And people should also remember that when it comes to food and brain function, it’s not just about what we eat, but how we eat, Mellor said. We see examples of longevity when we study the populations living in the Blue Zones. (SJF).
“Remaining sociable around mealtimes and eating with others can benefit our mental health in the short term and cognitive function as we age,” he added.
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Every once in a while, it is fun to go back into history and rediscover the fads that were popular then – the story of Bernaar MacFadden is one of them. He was however, very successful and in my opinion, a very fascinating human being.
“In 1913, twenty year old Mary Williamson, a runner and muscular swimmer was crowned “Great Britain’s Perfect Woman and as part of her prize was a job offer from fitness guru, forty-four year old, Bernarr MacFadden. The job involved a traveling physical fitness show billed as “The World’s Healthiest Man and Woman.” They performed feats of physical prowess with the big finale featuring Mary’s nightly jump from a seven-foot platform onto MacFadden’s stomach. Another “prize” was becoming Bernarr’s third wife. He proposed one day when the pair was halfway through a ten-mile run and when she accepted, she recalled: “He stood on his head on me for one minute and four seconds.” Who was this man?
EARLY YEARS
Bernarr MacFadden was a man that brought physical culture to America and Europe. “He stood five foot six inches tall and built a fortune from often, but not totally, misinforming the public about nutrition and health.. He was born in 1868 on a farm near Mill Springs, Missouri where his father died when he was four from chronic alcohol consumption.
Bernarr, a sickly boy, was raised by a TB-ill mother who sent him away to a cheap boarding school. He later referred to this school as the “starvation school”. Bernarr remembered often having peanuts as his only source of nourishment. His mother died from tuberculosis when he was eleven and Bernard, (he changed his name later to Bernaar) was sent to a northern Illinois farm to work for two years where his heath improved. He was then shipped off to St. Louis where his waiting relatives welcomed him, namely Uncle Harvey.
When walking in downtown St. Louis with his uncle one day, he discovered the Missouri Gymnasium and was impressed by the posters of musclemen displayed there. “The sickly young Barnard swore an oath: I’m going to be like them. I’m going to look like them.”
Bernarr obtained a copy of How to Get Strong and Stay So, a bestseller in 1879 written by William Blaikie, a strongman and endurance athlete. He was further inspired to follow his dream; therefore, in the spring of 1891, Bernarr hung a shingle out that read:
“BERNARR MCFADDEN – KINISITHERAPIST
TEACHER OF HIGHER PHYSICAL CULTURE”
He declared himself a “teacher of physical culture” to become the nation’s first personal trainer. He made up the term, kinisitherapist. No one knew what he meant.
BELIEFS
MacFadden’s core belief mimicked the philosophy of Sylvester Graham that blamed toxins, improper diet and exercise habits, lack of sunshine and the use of tobacco and alcohol to be the reasons for most diseases. Bernard despised white flour and called it “dead food” and said: “ I saw that white bread was frequently condemned and I whenever available, secured whole wheat or Graham bread.” He did not, however, carry on the sexual restrictions of Graham.
He began a lecture series on physical culture and put up posters and small ads in the local newspapers. Each lecture started with Macfadden dressed only in a loincloth posing artistically in front of a cabinet lined with black velvet and lit from below to make him appear larger than he was. His lectures became popular in both the U.S. and Europe.
He taught his nation-wide audiences that fresh fruits, vegetables, and whole grains were vital to good health. Today we know that his teachings about diet were relatively accurate in an era when nutrition knowledge was meager. He was not a true vegan, but used meat sparingly. His favorite food was carrots and he dutifully avoided sugar foods such as candy, cakes, pies and ice cream. He advocated eating only two meals a day and preached moderation while fasting once a week. There are some advocates that now suggest the same regimen. He did not believe in pasteurization or homogenization of milk. He said that milk could cure many diseases. He avoided alcohol, tobacco. Of course, he advocated brisk walking, lifting weights, and prescribed calisthenics. Today’s body builders consider him the “father of physical culture.”
MacFadden published a culture magazine called Physical Culture. In 1901, he wrote: “Every disease in the human body is simply an endeavor on the part of the body to correct an abnormal condition…. It is the presence of impurities in the blood that make the production of a cold possible…Disease germs consume these poisons, or render them harmless.” By 1910, he ruled over a physical fitness empire. The empire included spas called “healthatoriums”, Physical Culture City and then Physical Culture University. He continued by promoting raw foods and salads every day and used fresh fruits to keep the intestines “antiseptic” to avoid autointoxication. He continued to avoid processed white sugar and flour.
LATER YEARS
His empire began to crumble. Research led to more knowledge about food components such as vitamins and minerals in the nutrition field. People began to lose interest in MacFadden’s ideas and his popularity declined.
In the final decade of his life, his previous wealth dwindled. He did not give up, however. He jumped out of a plane on his 83rd birthday; he did the same stunt the next year. In 1955, he was 87 and was experiencing liver and urinary tract problems. He fasted to treat his condition, but ironically died three days later due to complications from jaundice and dehydration.
LEGACY
Bernaar MacFadden was one of the most flamboyant and bizarre personalities in American culture; yet many people have forgotten him or have never heard of him today. He was the first food crusader to be known internationally and single-handed created the health and fitness awareness for millions of people. He continued to support detoxing and fasting that carried on the principles of Sylvester Graham. Even though some considered him a “quack,” he fought against medical quackery that began in the early 20th century. At the same time, he supported the medical practices of chiropractic and osteopathic treatments. In many aspects of his career like publishing and advertising, he was truly a genius.
The above link about Woodstock tells the story most vividly about what the sixties were all about.
“The decade started graciously enough – by the end of the decade we were given a health-food movement based on partly by Rachel Carson and her book, Silent Spring and environmental pollution (DDT) and the hippie lifestyle of communal, back-to -nature living. The hungry and disenfranchised made their plights public with lunch-counter sit-ins and the Poor People’s March on Washington. These acts began the civil rights movement in 1960; CBS profiles the plight of migrant farmers in California.
Our cultural past changed when the Immigration Act of 1965 begins the influx of millions of people from China, Hong Kong, Taiwan, Japan, Korea, Thailand, Eastern Europe, the Philippines, India, the Middle East, Africa, Mexico, and Central and South America.
On the other side, humor was in full force. “Happiness is …finding two olives in your martini when you’re hungry,” writes Johnny Carson in Happiness Is a Dry Martini (Doubleday, 1965).
There were other notable events that formed this decade. From Bon Appetit, Sept. 1999.
The above link about Woodstock tells the story most vividly about what the sixties were all about.
Our cultural past changed when the Immigration Act of 1965 begins the influx of millions of people from China, Hong Kong, Taiwan, Japan, Korea, Thailand, Eastern Europe, the Philippines, India, the Middle East, Africa, Mexico, and Central and South America.
On the other side, humor was in full force. “Happines is …finding two olives in your martini when you’re hungry,” writes Johnny Carson in Happiness Is a Dry Martini (Doubleday, 1965).
There were other notable events that formed this decade. From Bon Appetit, Sept. 1999.
The White House: The Kennedy Years
“From the moment Jacqueline and John F. Kennedy moved into the White House in 1961, the world could see that a new generation had arrived. With their keen interest in history, literature, the arts, food and entertaining, the youthful, scholarly, charismatic Kennedys roused stodgy Washington by setting new standards in everything from clothing to table decor and cuisine.” The First Lady hired a French Chef and the “Kennedys hosted legendary dinners with dance, concerts, poetry readings, performance of Shakespeare, and other entertainment that showcased the best America had to offer.”
Kennedy wedding
The Kennedy years were often referred to “Camelot” sadly came to an end with the assassination of the President on November 22, 1963.
The French Cooking Invasion – From Bon Appetit, September, 1999
“In the 1960s, Americans learned to cook French food and Julia Child was their teacher.. With her distinctive voice and down-to-earth manner, Child rose to national fame as the host of “The French Chef” television series….an unpretentious graduate of the Cordon Bleu cooking school in Paris…Julia is at ease in front of the camera, taking some delight” in her own goofs in the kitchen. Please pass the butter!!!!
One more thing:
The Beatles invaded the U.S. in 1969 with their music. Ringo Starr, Paul McCartney, John Lennon, and George Harrison, became rock and roll legends by doing everything else in a new way. Just in one decade – The World was alive again!!!
In England, William Banting consulted Dr. William Harvey for weight loss who recommended he cut most sugar and starch from his diet since foods containing those substances tend to create body fat. He lost 50 pounds and wrote the first diet book, “Letter on Corpulence Addressed to the Public” in 1862.
1898
Horace Fletcher loses 42 pounds by advocating that we need to chew food about 32 to 80 times before being swallowed and it should be in liquid form. He later became known as “The Great Masticator”.
1918
Dr. Lulu Hunt writes the first best selling diet book, “Diet and Health with a Key to the Calorie”. She promoted calorie counting over her entire life.
1919
The Continental Scale Company produces the first bathroom scale called the “Health O Meter”.
1929
A cigarette advertisement tells women to “reach for a Lucky instead of a sweet”. Another slogan says: “Light a Lucky and you’ll never miss sweets that make you fat”.
1930
The “grapefruit diet” also known as “The Hollywood Diet” is promoted which involves eating only 585 calories a day for 18 days with boiled eggs, green vegetables and Melba toast.
1936
Self-proclaimed diet guru Victor Lindlahr reaches thousands via the radio to produce his regular broadcasts entitled “reducing party”. He wrote the book You Are What You Eat, one of the earliest texts of the health food movement in the United States, which sold over half a million copies and introduced the phrase still used today.
1942
The Metropolitan Life Insurance Company published standard weight tables for “ideal weight”. The charts used weight, height, frame size, and gender but only used data from life insurance policyholders.
1948
Amphetamines were first prescribed for some obese patients but later research determined that these were dangerous. Amphetamine –like drugs are still used today in a limited fashion.
1958
Saccharin, the first manufactured artificial sweetener is produced and becomes a popular sugar substitute. It is still used today after years of research that absolved critical reports of its cancer connection.
1961
Weight Watchers was born as a result of Jean Nidetch and several friends who met in her apartment to offer each other support about dieting.
1967
Twiggy, 5’7” and weighing about 92 pounds becomes a supermodel and icon for the slender female.
1972
Dr. Atkins introduced his first “Diet Revolution”, a high protein, high fat, low carbohydrate diet.
Richard Simmons opens Ruffage and the Anatomy Asylum, a Beverly Hills restaurant and exercise studio. He quickly becomes known as a fitness and diet guru.
1978
Dr. Herman Tarnover introduces the “Complete Scarsdale Medical Diet”, another version of the high protein, low-carb diet.
1979
The Pritikin Diet answers the trend of the high protein, low – carb diets with a high fiber, very low fat diet. The system was originally designed for heart patients but became popular for those who followed the newer trend of the low –fat diet approach.
1981
The Beverly Hills Diet is introduced – it recommends eating nothing but fruit for the first 10 days.
1982
Aspartame is introduced as another alternative sugar substitute. It was marketed as NutraSweet and is still used today in many products.
Liposuction is performed in the U.S. for the first time and now becomes a popular cosmetic procedure for the obese.
1983
Jenny Craig is formed which sells their own line of diet foods and offers diet counseling. Nutrisystem soon followed.
1988
Oprah Winfrey loses 67 pounds on the liquid diet Optifast.
1994
The FDA mandates that food labels must include detailed information about calories, fat, and fiber. We must thank Dr. Lulu Hunt Peters for this.
1995
“The Zone Diet” is introduced by Dr. Barry Sears. He promotes eating lots of fruits and vegetables and protein, while cutting back on breads and pastas.
1996
It is reported that 40% of nine and ten-year-olds are dieting and trying to lose weight.
2000
Experts are stating that there is now a global epidemic of obesity and that for the first time in history, this number of overweight people equals the number of underfed and undernourished.
2002
Dr. Atkins introduces his second diet book, the “New Diet Revolution” to a new generation of dieters. The Low-carb diet is back after multitudes of diet books promoting low fat diets.
2013
It appears we may have come full circle – we are now promoting cutting sugars and counting calories (again). We have progressed from low carbohydrate, low fat, and low carbohydrate diets again along with some pretty scary schemes, e.g. the tapeworm diet. Many weight loss books, gimmicks and pills have come and gone over and over again and many still exist, but with no real breakthroughs. I doubt they will not end at least in the near future – what do you think?
2023
For the last 10 years, we as a culture have waged a new diet war – Keto diet, paleo diets are the latest “experiments,” trending to the low carb side with higher fat – right back where we started. According to Bittman and Katz, “everything we learned in the late 20th century, the range for fat is considerably broader.” There are claims for good outcomes with diets that have 10% or less of calories from fat (like in Okinawa); those would be the low fat-diets. There are the Mediterranean diets that get well over 40% of their calories from fat and seem to produce the same great health outcomes.” (Mark Bittman and David L. Katz, M.D. How to Eat: All Your Food and Diet Questions Answered.)
Source:
James Trager(1995) The Food Chronology: A Food Lover’s Compendium of Events and Anecdotes, From Prehistory to the Present.
The health risks of eating ultraprocessed foods —including sausages and burgers as well as pizza and ice cream — are well documented. They have been shown to raise the risk of obesity, diabetes, and cancer among other ailments. (CNN.com).
In a new study, researchers followed more than 10,000 Brazilians with an average age of 51 for more than 10 years. They found that people who consumed more than 20% of their daily calories from ultra processed foods had a 28% faster cognitive decline compared with those whose intake was less than 20%. Unfortunately, that 20% is not a high threshold: just 400 calories out of the 2000 calorie diet. And most Americans are well over that, getting on average a whopping 58% of their calories from ultraprocessed foods.
“The sample size is substantial and the followup extensive,” says Dr. David Katz, a nutrition specialist who was not involved in the study. While short of proof, this is robust enough that we should conclude ultraprocessed foods are probably bad for our brains,”
Source: The Week. December 23, 2022, Volume 22, Issue 110.
“The 1950s was an era of great upheaval in the United States. By the millions, Americans who had just survived two decades of economic depression and war left the cities for the greenery and open spaces of the suburbs. Suburban towns sprang up like crabgrass across the country. With these instant communities came a new American lifestyle that included suburban malls, fast-food restaurants, TV dinners, drive-in movies, and an oversized, gas-guzzling car in every garage.
“The decade was a time in which the roles within the “ideal” American family were clearly defined. The father was the breadwinner. Five days a week, fifty weeks a year, he donned his gray flannel suit, hopped into his car or on a commuter train, and headed off to earn money to support his wife, his ever-growing family, and their materialistic lifestyle. Meanwhile, his “little woman” remained home and raised the kids. Life was simple and ordered, and the cornerstone of society was authority. Teachers, police officers, politicians, and clergy were respected, and their pronouncements went unchallenged.
During previous generations, young people had been required to take jobs as soon as they were able, in order to contribute to the family income. Now, their parents indulged them with toys, games, and clothes. Girls collected dolls and stuffed animals, while boys amassed shoeboxes filled with baseball cards. The 1950s, like all other decades, saw its share of fads. In mid-decade, children wore coonskin caps. At the end, they played with hula hoops. When they became adolescents, they bought records; they also sipped malts and downed hamburgers at the local ice cream parlor. Teens and young adults dated, paired off, and “went steady,” which were preludes to becoming engaged, marrying, and beginning families of their own.
However, the decade was not without its nonconformity and rebellion. Parents were none too pleased when their adolescent children embraced rock ‘n’ roll music. Not all teens were clean-cut preppies; greasers sported longish hair and leather jackets and exuded a disdain for authority. On a more telling note, blacks, who had been systematically excluded from the burgeoning middle class, began demanding equal opportunity. But to the majority of Americans in the 1950s, adolescents with attitude and complaining minorities seemed little more than a ripple on the national landscape. There seemed to be no end to the nation’s prosperity.”
Life Was Good
If Happy Days taught us anything, it’s that life was better in the fifties. People left their door unlocked at night, kids respected their elders and a guy who lived above his best friend’s garage could still be cool so long as he owned a leather jacket. (AUTHOR UNKNOWN) – BUT TRUE!!! If you were alive, just remember Fonzy.
Note: from SJF. Women were still thought of as “being in the kitchen” “During an interview for college, the so-called counselor said: “home Ec is always good for a girl.” Needless to say, I switched to Arts and Sciences.”
However, kitchens featured all new appliances and refrigerators loaded with convenience products from the new supermarkets. Westinghouse unveils the first fully automatic defrosting refrigerator-freezer. In Corbin, KY, Colonel Harland Sanders closes his fried chicken restaurant and goes on the road with his secret blend of 11 herbs and spices, on his way to building a new chicken global empire, designated as “finger-licking good.
Men found their cooking skills at the barbecue in the backyard, some with swimming pools at suburban ranch-style homes. In 1952, George Stephen, decided to develop a new type of BBQ grill that is not an open grill. His sales go well and at the end of the decade, he buys out the BBQ division at Weber Brothers Metal Works and creates Weber-Stephen Products Co. Weber grills are still popular today.
TV Dinners
After WWII, America’s economy boomed, women entered the workforce as never before and food got a little strange. Housewives spent less time in the kitchen, so food companies came to the rescue with a buffet of processed foods. Foods were purchased in a can, package or pouch. Soups were available as liquids or in dry form. Tang landed on supermarket shelves and frozen dinners laid on trays in front of TV sets. TV dinners were introduced in 1953 by Swanson and with a flick of a wrist you could turn back the foil to display turkey in gravy, dressing, sweet potatoes, and peas ready in about 30 minutes – all with no dishes to wash.
Better Living Through Chemistry
“Better Living through Chemistry” was the slogan of the times along with “I like Ike” referring to the popular Dwight D. Eisenhower, the 5-star general from WWII winning the U.S presidency from 1953 to 1961. This change in processing came from the demand of the Army during WWII to provide needed ready-to-eat meals. The food industry responded by ramping up new technologies in canning and freeze-drying to feed the troops. The marketing of these foods presented a challenge, however. At first, many of them were less than palatable, so food companies hired home economists to develop fancy recipes and flooded magazines, newspapers and TV with ads to broadcast their virtues. Actually the first cake mix was available in 1931, but was met with disdain due to the use of dehydrated eggs, e.g. Women later would respond more favorably if they could crack their own eggs into the batter so they would feel like they were doing something positive in the kitchen.
People rushed to buy appliances, houses, cars, dishwashers, washing machines, dryers and backyard barbecue grills and new home freezers. They also bought television sets in record numbers and watched shows that represented their new idealized lives like Ozzie and Harriet and Leave It to Beaver. Beaver’s mother, June Cleaver was depicted as a housewife freed from household chores and often was serene and perfectly dressed with pearls and high heels pushing a vacuum cleaner and putting meals on the family table, all before solving the family problems.
Fast Food Nation
The birth rate soared and created what is known as the Baby Boomer Generation. Fifty million babies were born from 1945 to 1960. Food marketing shifted to kids with Tony the Tiger and fish sticks leading the campaign. Fast food had its beginnings strengthened in 1955 when Ray Kroc bought a hamburger stand from the McDonald’s brothers in San Bernadino, California. Disneyland opened in 1955 and was so popular they ran out of food on the first day.
The Seven Countries Study
In 1958, the American scientist, Ancel Keys started a study called the Seven Countries Study, which attempted to establish the association between diet and cardiovascular disease in different countries. The study results indicated that in the countries where fat consumption was the highest also had the most heart disease. This suggested the idea that dietary fat caused heart disease. He initially studied 22 countries, but reported on only seven: Finland, Greece, Italy, Japan, The Netherlands, United States, and Yugoslavia.
The problem was that he left out:
Countries where people eat a lot of fat but have little heart disease, such as Holland and Norway and France.
Countries where fat consumption is low but the rate of heart disease is high, such as Chile.
Basically, he only used data from the countries that supported his theory. This flawed observational study gained massive media attention and had a major influence on the dietary guidelines of the next few decades, i.e. cut the fat out of our diets.
The First Artificial Sweetener
In the diet world, Saccharin was manufactured in granules and became a popular sugar substitute for dieters. It was first produced in 1878 by a chemist at Johns Hopkins University, but became popular after sugar shortages in WWI and WWII. In the United States, saccharin is often found in restaurants in pink packets as “Sweet’n Low”. It was banned later but it remains on the market today. The basis for the proposed ban was a study that documented an increase in cancer in rats being fed saccharin. The “Delaney clause” of the Food Additive Amendments to the Federal Food, Drug, and Cosmetic Act states that no substance can be deemed safe if it causes cancer in humans or animals. In suspending the proposed saccharin ban, Congress ordered that products containing the popular sweetener must carry a warning about its potential to cause cancer. The FDA formally lifted its proposal to ban the sweetener in 1991 based on new studies, and the requirement for a label warning was eliminated by the Saccharin Notice Repeal Act in 1996.
1954 Employee Gerry Thomas from the C.A. Swanson Co, has an idea (although fellow workers nearly laughed him out of the Omaha plant): package the left-over turkey, along with some dressing, gravy, cornbread, peas and sweet potatoes into a partitioned metal tray, sell it frozen, and consumers could heat it up for dinner. His name for the leftover meal: TV Dinner.
1955 Milkshake-machine salesman, Roy Kroc tries to persuade Dick and Mac McDonald (owner of the original McDonald’s in California) to franchise their concept. They aren’t interested but tell Kroc to go ahead and try his hand. Kroc opens his first restaurant in Des Plains, ILL., and eventually buys out the McDonald’s.
1958 Eighteen- year-old Frank Carney sees a story in the Saturday Evening Post about the pizza fad among teenagers and college students. With $600 borrowed from his mother, he and his fellow Wichita State classmate, opens the first Pizza Hut in Wichita, KS.
Nutrition was beginning to gain some attention as healthy eating became new a topic of discussion. Gaylord Hauser. Author of Look Younger, Live Longer, who promoted such “wonder” foods as yogurt, wheat germ and brewer’s yeast… Adelle Davis and her book Let’s Eat Right to Keep Fit but claims she can cure cancer – she died of bone cancer at age 70.
1955 President Dwight D. Eisenhower had a heart attack. His doctor suggests he follow a low fat diet.
Citations:
Bon Appetit. September 1999. America’s Food and Entertaining Magazine, Text by Katie O’Kennedy.
The Century in Food: America’s Fads and Favorites, Beverly Bundy, 2002.
The Oxford Companion to American Food and Drink. Edited by Andrew F. Smith Oxford University Press, 2007.
The health risks of eating ultraprocessed foods —including sausages and burgers as well as pizza and ice cream — are well documented. They have been shown to raise the risk of obesity, diabetes, and cancer among other ailments. (CNN.com).
In a new study, researchers followed more than 10,000 Brazilians with an average age of 51 for more than 10 years. They found that people who consumed more than 20% of their daily calories from ultra processed foods had a 28% faster cognitive decline compared with those whose intake was less than 20%. Unfortunately, that 20% is not a high threshold: just 400 calories out of the 2000 calorie diet. And most Americans are well over that, getting on average a whopping 58% of their calories from ultraprocessed foods.
“The sample size is substantial and the followup extensive,” says Dr. David Katz, a nutrition specialist who was not involved in the study. While short of proof, this is robust enough that we should conclude ultraprocessed foods are probably bad for our brains,”
Source: The Week. December 23, 2022, Volume 22, Issue 110.
“The Mediterranean Diet is often referred to as “the best diet in the world.” The Mediterranean diet is not a diet in the fad sense, but a traditional way of living — the same can be said for the “diets” practiced by the countries that make up the “Blue Zones” that work for health and often longevity. (Mark Bittman and David L. Katz, MD. How to Eat: All your Food and Diet Questions answered.)
History gives us clues about the development of the cuisines of the Mediterranean. European explorers would bring back spices and foods from their travels to Asia in the East and the New World, introducing them into their native countries. Conquering armies from Rome, France, Spain and Britain brought their own foods and cooking techniques with them, leaving marks on the cuisines of their Mediterranean neighbors. Today, although you will find McDonalds’s in Mediterranean countries, native cuisines are still apparent as you walk through the markets still selling local spices, produce, meats, cheeses, and seafood. For many, it becomes necessary for some people to shop daily for ingredients due to lack of refrigeration and is a way of life for them.
This is the way people work the land and feed themselves with seasonal ingredients grown in their small plots outside the kitchen. Again, this is the back to basic cuisine and the basis of many of the “diets” of the countries of the Blue Zone and Mediterranean regions. It is more than a diet, and is shown to be worthy of saying “it is a way of life”. The best advice for Americans is to buy a basic Mediterranean cookbook and try its many foods that emulate this way of living and hopefully – Skip the fast food!!!!
Try this very simple recipe.
Tomatoes with Olive Oil As with the all foods found as part of the Mediterranean diet, a tomato is no exception. These bright and juicy fruits are often categorized as a vegetable. The science is back and forth of these gems but the fact remains is that they are a healthy addition to the Mediterranean diet. For extra health, make a basic salad dressing with a tablespoon or two of extra virgin olive oil with a little garlic to your tastes.
A serving (1 cup of raw, cut up tomatoes) provides us with 2 grams of fiber and relatively little calories. In addition to that, they are a great source of vitamins, minerals and antioxidants. Just by eating a single serving, you’ll be getting –25% of your daily Vitamin C. Vitamin C is needed to form blood vessels, muscles, and collagen in bones; It helps the body absorb iron, and is involved in the healing process.
10 % of potassium – a mineral and electrolyte that helps kidneys remove excess sodium, helps muscles contract and your heartbeat regularly.
In addition, tomatoes are chock full of powerful antioxidants like lycopene, beta carotene, and lutein.
These antioxidants may protect your arteries from atherosclerosis and other cardiovascular diseases, decreases blood pressure and reduces the risk of prostate cancer in men. What a nutrition bargain!!
FOOD, FACTS and FADS 